Skip to main content

Gone are the days of TV channels? OTT subscribers in India increased by 30% in four months

Gone are the days of TV channels?  OTT subscribers in India increased by 30% in four months






There were 22 million paid subscribers in March 2020, which rose to 29 million by July after four months.


 90% of content is viewed in Indian languages;  Only 7% of the time on platforms on English content


 Entertainment habits are changing around the world, including in India.  Instead of family entertainment, the scam 1992, Mirzapur, Ashram Devi web series on over-the-counter (OTT) platforms is now attracting a large number of viewers.  The lockdown caused by Corona gave everyone plenty of time and increased the speed of adoption of OTT platforms in this free time.


 The OTT sector in India grew between March and July 2020, according to a report by Redsea Consulting.  The number of paid subscribers has increased from 2.22 crore in March to 2.9 crore.  The current survey says that the lockdown did not create new programs for TV channels, even theaters remained closed.  Releases of new films were delayed, with only OTT platforms becoming a source of entertainment.  The OTT platforms that brought in regional content benefited the most.  The result was that between April-July 2020, 50% of Vadu overall streaming was of Hindi language content.


 The share of metros in the audience decreased


 So far, a large portion of the people who watch web series on OTT platforms are from metros.  Five metros accounted for 55% of those who viewed OTT content last year, according to a report by Counterpoint Research.  The remaining 45% comes from other metros and across the country, but a survey by Redsea Consulting found that the situation has changed since the lockdown this year.  Riding on the growing regional content, OTT content has now spread to smaller villages and towns.


 A report by the India Brand Equity Foundation says that 90% of consumers in India are choosing to view content in regional languages.  Only 7% of the time spent on the OTT platform has gone to English content.  The change is that the reliance of OTT platforms on metros has decreased and is now only 46%.  35% of people in Tier-1 and 19% of people in Tier-2 cities are watching content on OTT.  Looking at the speed, it seems that in a year or two, the share of metros will still be low.






Heavy on cricket and Bollywood all


 When we talk about the popularity of OTT platforms in India, some interesting statistics come up.  Amazon Prime Video, along with Netflix, G5, Sony Live are in the discussion regarding the web series.  The show is coming to OTT platforms before TV on Sony Live and Woot.  Everyone has at least two or three discussed webseries.


 Many OTT platforms like MX Player, VIU, Ullu, ALT Balaji, Hungama Play are offering different types of content.  There are also platforms that offer special content, such as Discovery +.  Even after that cricket and Bollywood are heavy on all.  Disney + Hotstar launched Big Budget Films on OTT under the name Multiplex after the release of films stopped during the lockdown.  IPL 2020 completed the rest.  Some matches on Sunday were watched by more than a million people.  This shows that the use of OTT platforms is increasing compared to TV channels.





India's market is the fastest in the world


 PWC released its Media & Entertainment Outlook 2020 report in October.  It said that India's OTT market is the fastest growing in the world.  By 2024, India has become the sixth largest OTT market in the world.  It will grow at a rate of 28.6% a year and reach 2. 2.9 billion in four years.  Rajiv Vasu, Partner and Leader, Entertainment and Media, PWC India, said,  It has hit the movie theaters, but this has proved to be a boon for OTT.


 Netflix, Amazon, Disney + Hotstar and other OTT services have increased investment in this over the past year.  As a result, the share of Subscription Video on Demand (SVoD) in OTT revenue has increased to 93%.  This figure is 87% in the world.  Between 2019 and 2024, SVoD will grow at a rate of 30.7%.  This is projected to increase from 70 708 million in 2019 to 7 2.7 billion in 2024.


 The report says that for the first time in 2020, SVoD has surpassed the box office in earnings.  Over the next two years, the box office collection worldwide will lag behind OTT's 


Read saurce in Gujarati

Not only that, traditional TV will also have to bear the brunt of the benefits to OTT.  TV's annual growth is projected to be negative by 2024.

Popular posts from this blog

મુખ્યમંત્રી ગૌમાતા પોષણ યોજના૨૦૨૪ અંતર્ગત ગૌશાળા-પાંજરાપોળના ગાય નિભાવ સહાયની યોજના ફોર્મ શરૂ

મુખ્યમંત્રી ગૌમાતા પોષણ યોજના૨૦૨૪ : રાજયની પબ્લિક ટ્રસ્ટ એકટ હેઠળ નોંધાયેલ ગૌશાળા-પાંજરાપોળને ધ્યાન દોરતા જણાવવાનું કે  નાણાંકીય વર્ષ : ૨૦૨૩-૨૪ માટે મુખ્યમંત્રી ગૌમાતા પોષણ યોજના , પબ્લિક ટ્રસ્ટ એક્ટ હેઠળ નોંધાયેલ ગૌશાળા-પાંજરાપોળ ખાતે રાખવામાં આવતા ગાય અને ભેંસ વર્ગના પશુઓ માટે નિભાવ સહાયની યોજના આઈ-ખેડુત પોર્ટલ પર મુકવામાં આવેલ છે. યોજનાના ઠરાવ તેમજ શરતો અને બોલીઓની વિગતો Website  : http://gauseva.gujarat.gov.in   પર ઉપલબ્ધ છે. ઓક્ટોબર-૨૩ થી ડિસેમ્બર- ૨૩ના તબક્કાની સહાય માટે  તા.૦૧/૦૧/૨૦૨૪ થી તા. ૧૫/૦૧/૨૦૨૪  દરમ્યાન  આઈ-ખેડુત પોર્ટલ  પર અરજીઓ સ્વીકૃત કરવામાં આવશે. મુખ્યમંત્રી ગૌમાતા પોષણ યોજના ૨૦૨૪ની સહાય: આ યોજના હેઠળ સંસ્થાઓ ખાતે રાખવામાં આવતા પશુ દીઠ પ્રતિ દિન રૂ. ૩૦/- લેખે સહાય આપવામાં આવશે. કોઈપણ સંસ્થાને વધુમાં વધુ ૩૦૦૦ પશુઓની સંખ્યાની મર્યાદામાં જ સહાય મળવાપાત્ર થશે. આ સહાય ફક્ત ગાય અને ભેંસ વર્ગના પશુઓ માટે જ આપવામાં આવશે અને તેના સિવાય બીજા કોઈપણ વર્ગના પશુઓ માટેની સહાયનો આ યોજનામાં સમાવેશ થશે નહીં. એક જ રજીસ્ટ્રેશન ધરાવતી મૂળ સં...

GYANSETU MERIT SCHOLARSHIP YOJANA 2024

GYANSETU MERIT SCHOLARSHIP YOJANA 2024   There are several scholarship schemes available to students for studying abroad. These scholarships can provide financial assistance to cover tuition fees, living expenses, travel costs, and other related expenses. Here are some common scholarship schemes that students can explore: 1. Government Scholarships: Many governments offer scholarships to international students. Examples include:    - Fulbright Scholarships (United States)    - Chevening Scholarships (United Kingdom)    - Erasmus+ Program (European Union) 2. University Scholarships: Most universities have their own scholarship programs for international students. These scholarships are often based on academic merit, talent, or specific criteria set by the university. 3. Private Scholarships: Various private organizations, foundations, and corporations offer scholarships to students for studying abroad. These scholarships can be based on different criter...

GYAN SADAHNA SCHOLARSHIP EXAM 2024

GYAN SADAHNA SCHOLARSHIP EXAM 2024  The Schools / Institutes with valid DISE or AISHE codes can register on NSP. To know whether Schools / Institutes is registered on NSP Portal or not, go to  https://scholarships.gov.in  and click on “Search Institute/School/ITI” provided on the Top Right Corner of the screen. 👉To Check Eligibility You Need To Go To The National Scholarship Website From Home Page Of The Website You Need To Go “services” Option Click “scheme Eligibility” From Drop-down Options Enter The Details Such As Domicile State/ut, Course Level, Religion, Caste/community Category, Gender, Parent Annual Income, Whether Disabled And Captcha Code Click “check Eligibility” Option 👉Documents Required :- Aadhar Card Bank Account Passbook. Caste Certificate If You Belong To A Special Category. Income Certificate As Per Your Scholarship Type. Mobile Number Passport Size Photograph Previous Year Education Qualification Certificate. Self-declaration Certificate....